EU Programme for Education, Training, Youth and Sport

National Erasmus+ Office - Lebanon

 
 

Visibility of Erasmus+ in the media tools of the Lebanese higher education institutions

Thursday, October 28, 2021

The visibility of the EU-funded programmes, Erasmus+ in particular, is an issue of vital importance not only for the implemented projects themselves but also for the institutions in which these projects are being implemented. Although this is a contractual obligation clearly set in the grant agreements signed between the EU Commission and the projects beneficiaries, its importance comes from the linkage to the overall communication plan, the institutional ownership of the projects results and the internationalisation strategy of each beneficiary institution. It also shows the way each institution is reaching out to its different stakeholders, students in particular.

A preliminary scan that has been conducted over the websites and other social media of 37 Lebanese universities out of which 65% are involved in one or more of the Erasmus+ international actions, showed that there is a diversity of practices in disseminating the EU-funded projects in terms of the access to the information, the visual identity of the action used and the level of the presence of these Erasmus+ actions.

The remaining 13 Lebanese higher education institutions that are not covered by the pre-event scan represent less than 1% of the higher education student population in Lebanon and do not have a website or any other social media tool. Moreover, none of these institutions has ever benefited from an EU-funded programme.

The meeting aims to discuss this visibility issue by exchanging practices, benchmarking with different models adopted, suggesting possible measures for improvement and underlining its importance at the eve of the launching of the new phase 2021-2027 of the Erasmus+ programme. It also aims to reflect on the reinforcement of the HEIs communication plans towards a transparent international identity.

The meeting will also provide an opportunity to update the audience on the upcoming new call for proposals under Erasmus+ 2021-2027 and to revisit the national impact study carried out about the CBHE projects implemented in Lebanon with view to draw those recommendations addressing the visibility issue.

The 27 CBHE projects implemented in Lebanon between 2015 and 2020, VPs for Internationalisation, International relations officers and people in charge of implementing institutional communication plans are invited to this meeting.

Expected outcomes: Raising awareness about the importance of the visibility issue, exchange of practices, recommendations for the future.

 

Visibility of Erasmus+ in the media tools of the Lebanese higher education institutions

Thursday October 28, 2021

Zoom link: https://us02web.zoom.us/j/3736380377?pwd=MXdaaVAyckZkSDNjZ0dqRmt1QVU5UT09

Agenda

10:30 – 10:35   Introduction by NEO Lebanon

10:35 – 10:45   Update on the new programme by Clivio Casali (EACEA)

10:45 – 10:55   Conclusions from the National Impact Study on CBHE projects

10:55 – 11:00   Poll

11:00 – 11:20   Findings of surveying EU visibility and scanning the universities’ media tools

11:20 – 12:20   Panel discussion over the following issues:

  1. How much are the institutions aware of the contractual obligations about visibility of the EU-funded projects as set in the signed Grant Agreements?
  2. Level of satisfaction with the visibility of the EU-funded projects across the institutions’ communication tools? What measures, if any, can be taken to improve this visibility?
  3. Linking the issue of visibility to the internationalisation strategy, the institutional ownership of the project results, the dissemination policy among stakeholders (students in particular) and the attractiveness of each institution.

Panel participants

Rami Abboud, Vice-President for Internationalisation and Engagement, University od Balamand

Carla Edde, Vice-Rector for International Relations, University Saint-Joseph of Beirut

Rima Mattar, Deputy President for International Affairs and Global Initiatives, Holy Spirit University of Kaslik

Soubhi Abou Chahine, Dean of Student Affairs, Beirut Arab University

Nael Alame, Provost, Modern University for Business and Science

Dina Abdul Rahman, Director, Office of International Services, Lebanese American University

Hala Dimchkie, Director Office of International Programs, American University of Beirut

12:20 – 12:30   Conclusions

 



Hala Dimechkie AUB
Maya Nabhani AUB
Noura EL Hassan AUB
Hiba Othman AUST
Amani Bsat BAU
Rima M. Chehab BAU
Sobhi Abou Chahine BAU
Clivio Casali EACEA
Orla Colclough EU Delegation to Lebanon
Dima Hamidi Sakr LAU
Dima Abdelrahman LAU
Walid Marrouch LAU
Zoya Zahabi LAU
Anwar Kawtharani LIU
Clovis Francis LU
Marie Karam Aboujaoude LU
Pascale Salameh LU
Selim Mekdessi LU
Joyce Kheir LU
Rania Saikaly Braidy Ministry of Education and Higher Education
Nael Alami MUBS
Rania Najem NDU
Najib Metni NDU
Amer Helwani NEO Lebanon
Yasmine Al Gharib NEO Lebanon
Aref Alsoufi NEO Lebanon
Odile Feghali UA
Rony Darazi UA
Najib Gerges UOB
Makram El Bachawati UOB
Mantoura Nakad UOB
Melanie Shehadie UOB
Michael Salem UOB
Rami Abboud UOB
Sabine Saba UOB
Yara Nasr UOB
Rima Manneh UOB
Marianne Saba UOB
Melissa Greck USEK
Randa Al Chidiac USEK
Rania Succar USEK
Rima Mattar USEK
Darine Geara USEK
Roger Matta USEK
Walid Harb USEK
Rania Honein USEK
Joan Samaha USEK
Frederic Zakhia USF
Soeur Marie Marguerite USF
Carla Edde USJ
Nayla Hocheimy USJ
Nizar Hariri USJ
Christine Wazen